Designed Social Media relies on consumer and availability usability to be dispersed through interaction. Taking advantage of the Internet’s wide spread use media uses technology to participate singular media resources in dialogue. Social networking has brought democracy to the dissemination of knowledge and information, providing the public a voice, transforming the masses to content producers out of articles customers. Social media has been characterized by Andreas Kaplan and Michael Heinlein as a set of Web bases application that build on the ideological and technological foundations of Web 2.0 which permit the production and exchange of user-generated content Many business have begun to benefit from the user-generated content, also called consumer generated media. The wide spread use of social media has taken the information age one step further into what has become known as The Care Age
With So much content available on the net and so many voices leading to online conversations, the question in play becomes how to catch the interest of the masses and rise above the noise that is been made by the continuous online media buzz. Distinguishing any one website, idea or person on the net takes a lot of invention and creativity. This demand has created a whole new pool of professionals who specialize in driving traffic or focus to a certain Internet website or place. Now that everybody has a voice, the objective is to become an authority in a specific field or on a particular subject. Much of getting an authority is developing a following.
Businesses Small and large have begun to benefit from the idea and the centre of consumer generated content and consumer generated media to use their clients as marketing tools. To power, company have with a few incentives to use their clients as raising brand exposure, promoters and customer feedback. With the range of networking websites including Twitter, data and messages can be spread to thousands of people throughout the planet. Other Types of social media include networking websites like Facebook and LinkedIn, online forums like Wikipedia, networking sharing tools like YouTube and MySpace also a social networking site podcasts, social bookmarking, blogs, logs and social networking aggregation platforms. With Internet media’s use and the incidence of the World Wide Web, it is in every business’ best interest to take advantage of networking as a marketing and sales tool. Online, social networking accounts for 11 percent of time spent in America. Over a quarter of online page visits in the US were to networking websites that are leading. Twitter processes averages about 40 million tweets each day and multiple billion tweets per month. While these numbers might seem staggering, they are increasing.